Sobeys/Totem
Totem asked Kerrin for help to create a healthy eating flyer, to be distributed in Sobeys supermarkets and online. He produced a design that reflected the current popularity in farmer’s markets and organic foods. He utilized hand rendered typography, and rough print onto handmade papers, to create a strong agricultural feel. Printing onto the newsprint stock added a handmade tactility to the piece. He also created content elements to further engage readers.

