LoyaltyOne, parent company of the AIR MILES Reward Program, selected Hands Design to create this corporate history and overview. Our brief was to chronicle the first 15 years of Canada’s most successful consumer loyalty program and showcase its major partnerships. To convey the unique personality of each AIR MILES partner, we traveled across the country photographing business leaders in appropriate environments. The content was presented in a refined yet stylish manner, with spot silver print throughout.